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About Us

Yofi Jewelry, originated in the Queen City of Buffalo, NY. Our team of professionals is an empowering and innovative brand that celebrates the individuality of every woman. Our mission is to craft meaningful, versatile, and trendy jewelry that speaks to the heart of our customers. With a commitment to ethical practices and attention to detail, we set the standard for excellence in the jewelry industry. As a certified woman-owned business and a proud member of Jewelers of America, we take pride in providing a shopping experience that makes our customers feel pampered, indulged, and confident. Yofi Jewelry embraces the beauty of versatility, offering a diverse collection of designs that allow our customers to express themselves authentically. Our jewelry is an extension of their unique stories, empowering them to shine brightly and unapologetically in their journey through life.

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Frequently Asked Questions

A jewelry concierge is a personalized service we offer to clients who have various jewelry needs, including appraisals, repairs, and purchases. The service is designed to cater to clients who prefer shopping virtually or in a more convenient manner, such as having a jeweler come directly to them.

Once we connect with you, we will assess your jewelry needs and preferences to determine the best path forward. This can be done through virtual consultations or in-person meetings at a time and location convenient for you.

Custom design has been one of our most popular services for the past few years. We can offer you design advice, and through CAD drawings, show you a visual representation of your custom piece before we proceed with production.

Yes, we purchase all types of gold (10kt, 14kt, 18kt), platinum, sterling silver, and coins. If you are unsure about your jewelry's value, we offer a free consultation to determine its worth and provide options for selling.

If we are unable to make an offer, we can still guide you on how to receive the best value for your unwanted diamond(s).

Although we don't have a physical storefront, we have strong relationships with vendors and manufacturers, allowing us to provide you with countless options for your jewelry needs. We'll first discuss what you are looking for and then present images of jewelry virtually or online, or arrange a time to try on your selections.

Yes, we are certified by the Gemological Institute of America (GIA) to offer both insurance and estate appraisals.

Absolutely! We are flexible and can meet at your place of employment or any location that is most comfortable for you.

Our jewelry concierge service provides a personalized and luxurious shopping experience. By shopping from the comfort of your home, you can avoid the hassle of visiting a physical store. Additionally, our reduced overhead costs enable us to offer competitive pricing.

Brilliant design and unparalleled craftsmanship.

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  • Gift Package

    We'll choose the perfect gift box for your present.

  • Diamond Selection

    Our consultants will help you to choose the right size.

  • Design Your Ring

    Individual engraving to perpetuate the deepest feelings.